In 2023, Allure invited consumers to step into the role of a beauty editor at its inaugural Best of Beauty live event in New York City. With more than 10 sponsors, engaging live discussions, and interactive giveaway moments, SV Productions drove both the creative vision and full-scale execution of this breakthrough celebration. Building on that success, 2024’s edition expanded the spectacle—with over 20 sponsors and an audience of 1,200—featuring live conversations with beauty icons such as Tina Knowles and Pat McGrath. Guests enjoyed on-site beauty treatments, exclusive prizes, and immersive brand experiences, all seamlessly orchestrated by SV Productions.